What’s in a number?

Fibonacci sequence

In our case, quite a bit.

0112 comes from a simple sequence: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233… and on it goes.

You likely call it “the golden ratio.” Math nerds know it as “Fₙ” — the Fibonacci sequence. It’s the mathematical pattern behind growth in nature, design, and complex systems. Simple building blocks, applied in just the right order, creating something that scales.

That idea is at the core of how we work.

0112 helps teams build the right foundations, so what comes next actually works. Not just ideas, but clear direction. Not just experiments, but momentum.

Led by Shawn Michael O’Keefe, 0112 is an AI and product strategy group focused on helping teams move from ambiguity to product clarity.

If you’re trying to figure out what to build, how to prioritize, or how to move faster with AI and new products, we should talk.